The PTC team in Brazil recently won three awards for their creative and impactful projects highlighting the rare disease community.
First Up: The documentary series, “Living is Rare” (“Viver é Raro”) won the SABRE América Latina 2023 Award. The series was recognized with the award in the Public Education category. The world’s leading award in Public Relations, SABRE celebrates creative and innovative initiatives in communication.
The series, which was supported by PTC’s Corporate Communications department, presents seven rare stories, including an episode about Duchenne, in which we are introduced to Rafael Lellis’ story, a 31-year-old Brazilian YouTuber. Through his eyes, a wider audience learns about what it’s like to live with this rare disease, bringing not only awareness and knowledge about Duchenne, but also a message of hope. This project was carried out by Casa Hunter, a rare disease association founded with the mission to develop meaningful actions for rare patients, and broadcasted on Globoplay, the largest Brazilian video streaming company.
Next Up: The MocotóSQF case was the winner in the multi-public category at the regional stage of the Brazilian Association of Corporate Communication (“Aberje”) 2023 Awards. Aberje, founded in 1967, is a non-profit, non-partisan professional and scientific organization. Its objective is to strengthen the role of communication in companies and institutions, developing research, strategic studies, and publications for communication, offering courses and training events, promoting exchanges of knowledge between members and recognizing best practices and professionals in the field. The PTC award-winning project was chosen out of 375 total projects submitted from 168 organizations. Stay tuned: The MocotóSQF case is now competing to win on the national stage with results to be announced in December.
Finally: Brazil team wins “Lupa de Ouro Award” for the second year in a row. The award, considered the “Oscar of the pharmaceutical industry”, was presented by the Union of the Pharmaceutical Products Industry in the State of São Paulo (Sindusfarma) to recognize the best Brazilian campaigns in the sector. In the 47th year of the award, PTC’s Brazilian team won first place in the category “Best Project – Digital Marketing Focus on Process and Culture Transformation” with the initiative “Detetive Gui” (Detective Gui), aimed at raising awareness about Duchenne.
In the first year of the category “Best Medical Area Project”, the team also won two notable positions: third place with the project “Livro de Receitas Descobrindo Novos Sabores” (Recipe Book Discovering New Flavors) and fourth place with “Molécula do Conhecimento” (Knowledge Molecule). Both projects focus on raising awareness about familial chylomicronemia syndrome (FCS). This year, the Lupa de Ouro Award received entries from 76 companies with more than 400 projects vying for an award.
We congratulate everyone involved in these important projects to raise awareness of rare diseases and celebrate the team’s achievement!